Hey, nobody likes to receive spam email. It’s a clear sign of an illegitimate scheme, an illicit business practice. Our delete keys are tired of it already!
But, no doubt, email is an effective way to stay in touch with your customers. So how does an honest business email an advertisement without it being confused as spam?
- Keep your subject line clear and precise.
A clear subject line is how the customer will determine if your email gets read or trashed. - Prominently display your company name and web address.
Use your company’s email address (marketing@mybiz.com) when sending business email and be sure to display your company’s logo at the top of the email. - No rambling and no clutter in your subject! Get to the point.
Face it – marketing email can easily be treated like junk mail. No one is in the mood to read a short story! Respect your customer’s time and make your point concise. - Offer something of value to your customer.
Give them a reason to visit you that very day! Offer a discount coupon code, a free download, or a sweepstakes to enter. - Make it easy to unsubscribe from future emails.
This is a must. Keep your customer list trimmed! If your emails get reported as spam, your website could get shut down.
Create newsletters yourself or count on E-nable My Biz! to employ the highest ethical standards when handling your next email marketing campaign. We will use our state-of-the-art software and expertise to create and deliver your newsletters.
